Brian Smith

Chairman of the Board

Brian is a globally experienced healthcare private equity executive whose talent and expertise is ideally suited to supporting and advancing the excellence Ad-Tech promises to its associates and clients. Throughout a long and impressive career, Brian has served in a wide variety of capacities from Private Equity Operating Partner, to Chairman of the Board and Chief Executive Officer. A highly accomplished executive, Brian has consistently demonstrated an ability to implement business vision across a wide variety of company and geographic cultures. 

Education includes a Master of Business Administration (MBA) from The London School of Economics and Political Science - TRIUM Program and Bachelors of Arts Degrees in History and History Religion from Erskine College.

Tom Ockwood

Chief Financial Officer

Tom oversees all of Ad-Tech’s financial and administrative areas including Finance, Accounting, Treasury, and IT. He brings more than 15 years of experience to helping ensure Ad-Tech’s financial and operating performance. Tom’s career in public accounting began with PwC in Milwaukee. Before joining Ad-Tech in 2021, he served as the Vice President of Finance for Velvac, Incorporated. 

Education includes a Bachelors of Business Degrees in Accounting and Finance and a Master of Science Degree in Professional Accounting from the University of Wisconsin-Milwaukee. Tom is a Certified Public Accountant (CPA).

Brendan McCrea

Advisor to Ad-Tech

Brendan transitioned to an advisory role in 2023. He provides guidance and support to our Quality, Regulatory, and Engineering leadership. Brendan brings over 30 years of biotechnology expertise to the Ad-Tech organization. Since the start of his career as summer intern at Bard Vascular Systems in Boston, Brendan has lead technology development, offshore manufacturing transfers, and has broad R&D, Operations, QA & RA management in both pharmaceutical and medical device segments.

Education includes a Bachelors of Science in Mechanical Engineering from the University of Lowell and a Master of Science in Applied Statistics from Worcester Polytechnic Institute.

Catherine (Katie) Valimont

Clinical Sales Support Specialist, Western U.S.

As part of Ad-Tech’s industry-leading Clinical Sales Support team, Katie works directly with surgeons, technicians, specialists and other caregivers to help ensure optimal patient outcomes. In addition, she collaborates with the company’s marketing officer too, contributing key industry insights to help develop and deliver information our clinical partners need. Katie’s career in the medical device industry began in 2014, following an internship in Orthopedic Rehab. Katie is a passionate advocate for epilepsy patients, founding the KJ Foundation, a SUDEP-focused nonprofit to fund research and treatment. She earned a Bachelor of Communication Studies with a minor in Legal Studies from Hamline University, where she was also active in sports and the university newspaper.

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Devon Moloney

Director of Operations

Driven by a personal drive to improve the lives of patients and their caregivers, Devon Moloney helps ensure that Ad-Tech systems and processes possess the reliability and resilience Ad-Tech’s customers expect and their patients depend on. A Texas native, Devon has spent his adult life in Wisconsin. He joined Ad-Tech in 2015. Originally serving as an entry-level Quality Engineer, his exceptional performance led to being promoted to Director of Engineering. Later, his desire to make an impact on Ad-Tech’s day-to-day operations earned him the role Director of Operations. Devon earned his BS and MS in Biomedical Engineering from the University of Wisconsin-Madison.

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Kelsey Unrath

Director of Sales & Marketing

As a member of Ad-Tech’s executive leadership team, Kelsey’s scope of responsibilities is wide and deep. From client retention to clinical applications to marketing trends and long-term business strategy, Kelsey’s commitment to healthcare providers and their patients is evident in everything she does. Her product knowledge and market insights help shape the company’s training and management functions. And her broad range of experience impacts every Ad-Tech market initiative. A skillful communicator and manager with experience in multifaceted internal and external management, Kelsey’s roles at Ad-Tech have included administration, customer support and sales. Kelsey holds a Masters Degree in Human Resource and Workforce Development from the University of Wisconsin-Milwaukee.

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Kimberly Franz

Director of Office Administration

Heading up business operations for Ad-Tech’s growing team and expanding product portfolio, Kimberly brings more than 30-years of administrative, legal and management experience to her role. She joined Ad-Tech in 2021, relocating from California to assist with Ad-Tech’s reorganization in the wake of its acquisition by ArchiMed. With responsibilities that include Human Resources, Office Facilities, Employee Engagement and Event Planning & Execution, Kimberly also supports the executive team while developing and enforcing Ad-Tech office procedures. Through it all, Kimberly helps ensure that Ad-Tech products and clinical support expertise are where they need to be, when they need to be for caregivers and their patients.

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Rachel Hinkelman

Clinical Sales Specialist, East Coast & International

As part of Ad-Tech’s industry-leading Clinical Sales Support team, Rachel contributes to improved patient outcomes by partnering with surgeons and other care givers to deliver Ad-Tech devices and operating room support. Rachel joined Ad-Tech in 2015 after serving in award-winning sales leadership roles for a variety of medical device and pharmaceutical industries. Rachel earned a Bachelor of Pharmacology degree from the University of Alberta where she collaborated with the School of Dentistry to publish and later present research to the American Dental Association. An active volunteer and patient advocate, Rachel serves on the board of KJF, a nonprofit raising funds for epilepsy research.

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Tony Porn

Director of Engineering

Leading Ad-Tech’s engineering and quality teams, Tony directs Ad-Tech specialists whose sole focus is developing the industry’s finest electrodes and increibles. Tony first joined Ad-Tech in 2013 as a Biomedical engineer, earning a promotion to Manager in his first year. He later joined Vesta Lubrizol, a medical device contract manufacturer, as a Quality Engineer focused on CAPA, risk assessment and quality risks. He returned to Ad-Tech in 2021 as Quality Engineering Manager, later accepting the role of Director. Tony holds a degree in Biomedical Engineering from the Milwaukee School of Engineering.

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Andrew (Drew) Rannells

Director of IONM

With nearly 20-years of leadership supporting surgeons and other clinical professionals, Drew joined Ad-Tech’s sales and leadership teams to lead the company’s expansion into the rapidly growing field of Intraoperative Neuromonitoring – where specialists like Oncologists and Orthopedists are recognizing the immense value of neuromonitoring for improved patient outcomes. Before joining Ad-Tech, Drew was a team leader for Zimmer Biomet’s ortho device group. At Ad-Tech, he brings important clinical & technical insights and operating room know-how to help our clients and their patients achieve optimal results.

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Brooke Winter

Corporate Controller

Brooke leads the finance department in month end close and financial statement preparation process, streamlining it to enable timely decision making. She also works to strengthen and improve internal controls, managing areas such as the cycle count program and coordination of annual audits. Brooke is also responsible for budgeting and providing support and analysis to the leadership team in alignment with the long-term growth strategy across all areas of the business. Before joining the Ad-Tech team in 2021, Brooke held several roles in Finance at SC Johnson, supporting areas such as Global Supply Chain, Global Internal Audit, and Global Consumer Brands. Education includes a Bachelors of Business Degree with a double major in Accounting and Finance from the Wisconsin School of Business. Brooke is also a Certified Public Accountant (CPA).

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Frederick Guesneau

Director of Regulatory Affairs

Frederick oversees Regulatory Affairs, ensuring Ad-Tech products and quality management systems exceed the expectations of its customers and medical device regulations. Frederick has over 30 years of technical experience leading Engineering, Quality, Manufacturing, and Regulatory Affairs functions in military, domestic, and medical product segments. Before joining Ad-Tech, Frederick led American Orthodontics Corporation Quality and Regulatory Affairs functions, including successful FDA, MDSAP, and EU MDR certifications. Frederick secured a Master of Business Administration (MBA) from Marquette University and Bachelor of Science in Mechanical Engineering from the University of Laval in Quebec, Canada.

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Lisa Pluciennik

Clinical Sales Support

Lisa brings strong clinical support to her role with Ad-Tech having worked in various departments of a Level 1 Trauma center in Illinois. She started her career 23 years ago as an Oncology nurse before moving to the Intensive Care Unit. While in ICU, she became a member of the Rapid Response team and the lead CRRT (Continuous Renal Replacement Therapy) RN. In addition to ICU, Lisa has worked as a Nursing Supervisor. Lisa holds a Bachelor of Nursing (BSN) from the Marquette University (2002).

When not working, Lisa and her husband of 20 years are raising four outstanding children, enjoying the outdoors, and traveling.

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Taylor McCoy

Manager, Clinical Sales and Support

Heading up Ad-Tech’s industry-leading Clinical Support and Sales team, Taylor brings 10-years of healthcare industry experience covering a wide breadth of responsibilities including account management, business development and leadership. Taylor graduated from the University of Wisconsin – Milwaukee in 2010 and is an avid lover of the outdoors and area professional sports teams. His passion for serving the needs of healthcare professionals and their patients comes through in everything he does, helping make sure that Ad-Tech’s client relationships remain strong.

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About Us

We Take Neuro Disease Personally

Ad-Tech was founded in 1983 by a visionary and parent who knew first-hand how devastating neurological disease can be. Since then, we’ve had a singular focus on designing, engineering and supporting the world’s most sought-after devices.

Surgeons, Specialists and technicians all count on Ad-Tech for reliable electrodes to help protect the health and well-being of patients around the world.

Ad-Tech is ISO 13485 certified.

Reliable Electrodes from Ad-Tech Medical

 Surgeons Rely on Ad-Tech Medical Products

Ad-Tech Devices for Neurological Disease

Valued by Caregivers for Electrodes and Professional Excellence

Designers, engineers, logistics, leadership and more – everyone at Ad-Tech is focused on helping clinicians achieve optimal results with Ad-Tech devices. Click each portrait below to learn more about Ad-Tech's dedicated team.

Executive Leadership

Brian Smith

Brian Smith
Chairman of the Board

 Tom Ockwood

Tom Ockwood
Chief Financial Officer

  

Senior Management Team

Kimberly Franz

Kimberly Franz
Director of
Office Administration

 Frederick Guesneau

Frederick Guesneau
Director of
Regulatory Affairs

 Devon Maloney

Devon Moloney
Director of
Operations
Tony Porn

Tony Porn
Director of
Engineering

 Kelsey Unrath

Kelsey Unrath
Director of
Sales & Marketing

 Brooke Winter

Brooke Winter
Corporate
Controller

Clinical Sales Team

Rachel Hinkelman

Rachel Hinkelman
Clinical Sales Specialist
East Coast & International

 Taylor McCoy

Taylor McCoy
Manager
Clinical Sales & Support

 Catherine (Katie) Valimont

Catherine (Katie) Valimont
Clinical Sales Support Specialist
Western United States

Advisement Team

Brendan McCrea

Brendan McCrea
Advisor to Ad-Tech