Brian Smith

Chairman of the Board

Brian is a globally experienced healthcare private equity executive whose talent and expertise is ideally suited to supporting and advancing the excellence Ad-Tech promises to its associates and clients. Throughout a long and impressive career, Brian has served in a wide variety of capacities from Private Equity Operating Partner, to Chairman of the Board and Chief Executive Officer. A highly accomplished executive, Brian has consistently demonstrated an ability to implement business vision across a wide variety of company and geographic cultures. 

Education includes a Master of Business Administration (MBA) from The London School of Economics and Political Science - TRIUM Program and Bachelors of Arts Degrees in History and History Religion from Erskine College.

Tom Ockwood

Chief Financial Officer

Tom oversees all of Ad-Tech’s financial and administrative areas including Finance, Accounting, Treasury, and IT. He brings more than 15 years of experience to helping ensure Ad-Tech’s financial and operating performance. Tom’s career in public accounting began with PwC in Milwaukee. Before joining Ad-Tech in 2021, he served as the Vice President of Finance for Velvac, Incorporated. 

Education includes a Bachelors of Business Degrees in Accounting and Finance and a Master of Science Degree in Professional Accounting from the University of Wisconsin-Milwaukee. Tom is a Certified Public Accountant (CPA).

Brendan McCrea

Chief Technology Officer

Brendan oversees all of Ad-Tech’s design and manufacturing areas including Quality, Regulatory, Engineering, and Production. He brings over 30 years of biotechnology expertise to the Ad-Tech organization. Since the start of his career as summer intern at Bard Vascular Systems in Boston, Brendan has lead technology development, offshore manufacturing transfers, and has broad R&D, Operations, QA & RA management in both pharmaceutical and medical device segments. Before joining Ad-Tech, he was the Director of Validation Programs for RCA, Inc.

Education includes a Bachelors of Science in Mechanical Engineering from the University of Lowell and a Master of Science in Applied Statistics from Worcester Polytechnic Institute.

Catherine (Katie) Valimont

Clinical Sales Support Specialist, Western U.S.

As part of Ad-Tech’s industry-leading Clinical Sales Support team, Katie works directly with surgeons, technicians, specialists and other caregivers to help ensure optimal patient outcomes. In addition, she collaborates with the company’s marketing officer too, contributing key industry insights to help develop and deliver information our clinical partners need. Katie’s career in the medical device industry began in 2014, following an internship in Orthopedic Rehab. Katie is a passionate advocate for epilepsy patients, founding the KJ Foundation, a SUDEP-focused nonprofit to fund research and treatment. She earned a Bachelor of Communication Studies with a minor in Legal Studies from Hamline University, where she was also active in sports and the university newspaper.

Contact Katie

Devon Moloney

Director of Operations

Driven by a personal drive to improve the lives of patients and their caregivers, Devon Moloney helps ensure that Ad-Tech systems and processes possess the reliability and resilience Ad-Tech’s customers expect and their patients depend on. A Texas native, Devon has spent his adult life in Wisconsin. He joined Ad-Tech in 2015. Originally serving as an entry-level Quality Engineer, his exceptional performance led to being promoted to Director of Engineering. Later, his desire to make an impact on Ad-Tech’s day-to-day operations earned him the role Director of Operations. Devon earned his BS and MS in Biomedical Engineering from the University of Wisconsin-Madison.

Contact Devon

Kelsey Unrath

Director of Sales & Marketing

As a member of Ad-Tech’s executive leadership team, Kelsey’s scope of responsibilities is wide and deep. From client retention to clinical applications to marketing trends and long-term business strategy, Kelsey’s commitment to healthcare providers and their patients is evident in everything she does. Her product knowledge and market insights help shape the company’s training and management functions. And her broad range of experience impacts every Ad-Tech market initiative. A skillful communicator and manager with experience in multifaceted internal and external management, Kelsey’s roles at Ad-Tech have included administration, customer support and sales. Kelsey holds a Masters Degree in Human Resource and Workforce Development from the University of Wisconsin-Milwaukee.

Contact Kelsey

Kimberly Franz

Director of Office Administration

Heading up business operations for Ad-Tech’s growing team and expanding product portfolio, Kimberly brings more than 30-years of administrative, legal and management experience to her role. She joined Ad-Tech in 2021, relocating from California to assist with Ad-Tech’s reorganization in the wake of its acquisition by ArchiMed. With responsibilities that include Human Resources, Office Facilities, Employee Engagement and Event Planning & Execution, Kimberly also supports the executive team while developing and enforcing Ad-Tech office procedures. Through it all, Kimberly helps ensure that Ad-Tech products and clinical support expertise are where they need to be, when they need to be for caregivers and their patients.

Contact Kimberly

Rachel Hinkelman

Clinical Sales Specialist, East Coast & International

As part of Ad-Tech’s industry-leading Clinical Sales Support team, Rachel contributes to improved patient outcomes by partnering with surgeons and other care givers to deliver Ad-Tech devices and operating room support. Rachel joined Ad-Tech in 2015 after serving in award-winning sales leadership roles for a variety of medical device and pharmaceutical industries. Rachel earned a Bachelor of Pharmacology degree from the University of Alberta where she collaborated with the School of Dentistry to publish and later present research to the American Dental Association. An active volunteer and patient advocate, Rachel serves on the board of KJF, a nonprofit raising funds for epilepsy research.

Contact Rachel

Stacey Seidl

Director of Advanced Manufacturing

In her role as Ad-Tech’s Director of Advanced Manufacturing, Stacey Seidl ensures that Ad-Tech products meet the highest standards for quality, reliability and innovation. Stacey joined Ad-Tech in 1992 as a member of the production team, where her passion in learning and growth led her to train in Quality Management Systems such as ISO 13485 and FDA 21 CFR Part 820. She also trained to become an internal and external auditor. During Stacey’s distinguished tenure at Ad-Tech, she has served as the head of the company’s Quality and Regulatory departments and Director of Advanced Manufacturing.

Contact Stacey

Suzie Towers

Management Representative & Director of Regulatory Affairs

Responsible for overseeing all aspects of Ad-Tech’s Quality Management System, Suzie helps ensure that all Ad-Tech products meet the highest standards for quality and regulatory compliance. In her role as Management Representative, she also impacts Business Management, Sales, Operations and Program Development, where her considerable expertise contributes to Ad-Tech’s reputation for efficiency and innovation. Suzie joined Ad-Tech in 1999, serving with distinction in roles that have included Production, Quality Assurance and Regulatory Affairs. Experienced in a wide variety of quality assurance disciplines, Suzie’s expertise also extends to device production, corrective/preventive actions, auditing and more.

Contact Suzie

Tony Porn

Director of Engineering

Leading Ad-Tech’s engineering and quality teams, Tony directs Ad-Tech specialists whose sole focus is developing the industry’s finest electrodes and increibles. Tony first joined Ad-Tech in 2013 as a Biomedical engineer, earning a promotion to Manager in his first year. He later joined Vesta Lubrizol, a medical device contract manufacturer, as a Quality Engineer focused on CAPA, risk assessment and quality risks. He returned to Ad-Tech in 2021 as Quality Engineering Manager, later accepting the role of Director. Tony holds a degree in Biomedical Engineering from the Milwaukee School of Engineering.

Contact Tony

Andrew (Drew) Rannells

Director of IONM

With nearly 20-years of leadership supporting surgeons and other clinical professionals, Drew joined Ad-Tech’s sales and leadership teams to lead the company’s expansion into the rapidly growing field of Intraoperative Neuromonitoring – where specialists like Oncologists and Orthopedists are recognizing the immense value of neuromonitoring for improved patient outcomes. Before joining Ad-Tech, Drew was a team leader for Zimmer Biomet’s ortho device group. At Ad-Tech, he brings important clinical & technical insights and operating room know-how to help our clients and their patients achieve optimal results.

Contact Drew

Josh Rodebaugh

Clinical Sales Support Specialist

Educated in biomedical engineering, Josh originally joined Ad-Tech as a biomedical engineer. But his desire to work more closely with medical professionals to improve patients’ lives quickly convinced him and Ad-Tech’s leadership that he belonged with Ad-Tech’s industry-leading Clinical Support Sales Specialists. With a 10-year career as a submarine officer for the U.S. Navy and a BS in biomedical engineering, Josh has the technical and interpersonal skills that Ad-Tech’s clients expect and deserve.

Contact Josh

Taylor McCoy

Manager, Clinical Sales and Support

Heading up Ad-Tech’s industry-leading Clinical Support and Sales team, Taylor brings 10-years of healthcare industry experience covering a wide breadth of responsibilities including account management, business development and leadership. Taylor graduated from the University of Wisconsin – Milwaukee in 2010 and is an avid lover of the outdoors and area professional sports teams. His passion for serving the needs of healthcare professionals and their patients comes through in everything he does, helping make sure that Ad-Tech’s client relationships remain strong.

Contact Taylor

About Us

We Take Neuro Disease Personally

Ad-Tech was founded in 1983 by a visionary and parent who knew first-hand how devastating neurological disease can be. Since then, we’ve had a singular focus on designing, engineering and supporting the world’s most sought-after devices.

Surgeons, Specialists and technicians all count on Ad-Tech for reliable electrodes to help protect the health and well-being of patients around the world.

Ad-Tech is ISO 13485 certified.

Reliable Electrodes from Ad-Tech Medical

Surgeons Rely on Ad-Tech Medical Products

Ad-Tech Devices for Neurological Disease


Valued by Caregivers for Electrodes and Professional Excellence

Designers, engineers, logistics, leadership and more – everyone at Ad-Tech is focused on helping clinicians achieve optimal results with Ad-Tech devices. Click each portrait below to learn more about Ad-Tech's dedicated team.


Executive Leadership

Brian Smith

Brian Smith
Chairman of the Board

Tom Ockwood

Tom Ockwood
Chief Financial Officer

Brendan McCrea

Brendan McCrea
Chief Technology Officer


Leadership Team

Kimberly Franz

Kimberly Franz
Director of
Office Administration

Devon Maloney

Devon Moloney
Director of Operations

Tony Porn

Tony Porn
Director of Engineering

Andrew (Drew) Rannells

Andrew (Drew) Rannells
Director of IONM

Kelsey Unrath

Kelsey Unrath
Director of
Sales & Marketing

 

Clinical Sales Team

Rachel Hinkelman

Rachel Hinkelman
Clinical Sales Specialist
East Coast & International

Taylor McCoy

Taylor McCoy
Manager
Clinical Sales & Support

Catherine (Katie) Valimont

Catherine (Katie) Valimont
Clinical Sales Support Specialist
Western United States